Clarity of purpose

The primary aim of any targeting campaign must be clear to all concerned, including who is being targeted and why. This should enable volunteers and staff yo understand how each of the various elements of the targeting campaign contribute to its success.


Below are a few examples of how other organisations have accoplished this:


The Latin American Women’s Rights Service have adopted a formal strategy for recruitment
The Rape and Sexual abuse centre for women have a dedicated service co-ordinator to ensure the successful targeting of volunteers.

The Latin American Women’s Rights Service (LAWRS) have a formal plan to recruit volunteers. The main features of this strategy are to:

Formalise existing recruitment measures
Build on key links within the Latin American media and other Latin American organisations
Ensure that the promotional material is accessible, both in English and in Spanish
Increase organisational capacity
Include those who cannot come to the centre
Provide purposeful volunteering opportunities
Include involvement in community events
Emphasise pathways to employment
Ensure sound management practices to recruitment, support. Retention ad skills development of volunteers.

The Rape and Sexual Abuse Centre for Women (RASA) identified that there was an under representation BAME groups within their catchment area using their services and volunteering. To address this they recruited a Services Co-ordinator.

Their role includes

Building relationships with local black, asian and minority ethnic groups
Identifying suitable outreach facilities that are both easily accessible to survivors and volunteers
Promoting the service
Recruiting from the target communities, RASA’s aim is to have volunteers from BAME groups running outreach facilities for survivors
Building relationships with disability groups.

Clarity of purpose

The Latin American Women’s Rights Service have adopted a formal strategy for recruitment

The Rape and Sexual abuse centre for women have a dedicated service co-ordinator to ensure the successful targeting of volunteers.

The Latin American Women’s Rights Service (LAWRS) have a formal plan to recruit volunteers. The main features of this strategy are to:

Formalise existing recruitment measures

Build on key links within the Latin American media and other Latin American organisations

Ensure that the promotional material is accessible, both in English and in Spanish

Increase organisational capacity

Include those who cannot come to the centre

Provide purposeful volunteering opportunities

Include involvement in community events

Emphasise pathways to employment

Ensure sound management practices to recruitment, support. Retention ad skills development of volunteers.

The Rape and Sexual Abuse Centre for Women (RASA) identified that there was an under representation BAME groups within their catchment area using their services and volunteering. To address this they recruited a Services Co-ordinator.

Their role includes

Building relationships with local black, asian and minority ethnic groups

Identifying suitable outreach facilities that are both easily accessible to survivors and volunteers

Promoting the service

Recruiting from the target communities, RASA’s aim is to have volunteers from BAME groups running outreach facilities for survivors

Building relationships with disability groups.

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